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Bandai and NAMCO have both fundamentally been entertainment companies. By combining and enhancing Bandai's expertise in character merchandizing and NAMCO's creative strengths through the new NAMCO BANDAI Games, we will provide a new level of sophistication in entertainment.
NAMCO BANDAI Games' mission is to inspire people around the world and help them enjoy their time to the full. NAMCO BANDAI Games will unrelentingly seek out and take on new challenges as it aims to become the world's most admired videogame maker, capable of consistently supplying games that deliver happiness, fun and satisfaction.
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Left: CEO and Representative Director: Shukuo Ishikawa
Right: COO and Representative Director: Shin Unozawa
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NAMCO BANDAI Games Philosophy
To play is human
The 21st century will be an era of spirituality
Greater added values are attained as industrial activities advance to a higher level of industrialization
NAMCO BANDAI Games Vision
NAMCO BANDAI Games exists to:
Inspire people around the world and help them enjoy time to the full through play
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NAMCO BANDAI Games will become the world's most admired videogame maker,
capable of consistently supplying games that deliver happiness, fun and satisfaction.
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Basic Philosophy of NAMCO BANDAI Games
- Only supply products that deliver real customer satisfaction
- Continually aim to create genre-breaking products
- Work to offer more chances to enjoy videogames (multi-content approach)
- Work to enhance the gameplay experience (media-mix approach)
- Actively supply products to overseas customers
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